customer-experience-cecabank

CECABANK | 50 CASES OF SUCCESS IN CUSTOMER EXPERIENCE

INVESTING IN THE CLIENT, FROM THE CLIENT.
Cecabank was born in November of 2012, in full bank restructuring, with the aim of supporting the banking business and providing financial and technological services to other entities, so that they can focus on their main businesses. In 2013, as part of the Strategic Plan, a new Quality Plan, based on customer satisfaction.

Putting this plan into practice was a difficult challenge; the focus was on improving the product, without prioritizing the evaluated services, with too extensive surveys, and little information was obtained. For that reason, a transformation process began which covered different fields of action and, above all, began to measure.

Access the full success story.

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