BANKINTER | 50 SUCCESS STORIES IN CUSTOMER EXPERIENCE
MOVE FROM THINKING TO TOOLS TO BEGIN TO THINK OF SOLUTIONS.
It is very common that, when a financial institution begins its digitization process, it limits itself to taking its portfolio of services and products and transferring it to its website. Bankinter decided to change this, truly understand the customer, satisfy their needs digitally and improve their customer experience.
For this reason, in July 2012 Bankinter launched COINC, a novel digital initiative based on a relatively simple idea: helping users achieve specific goals thanks to savings.
Access the complete success story.