BANKINTER | 50 CASES OF SUCCESS IN CUSTOMER EXPERIENCE
MOVE FROM THINKING TO TOOLS TO BEGIN TO THINK OF SOLUTIONS.
It is very common that, when a financial institution begins its digitization process, it only takes its portfolio of services and products and transfers it to its website. Bankinter decided to change this, really understand the customer, meet their needs digitally and improve their customer experience.
For this reason, in July, 2012 Bankinter launched COINC, a novel digital initiative based on a relatively simple idea: to help users achieve specific goals thanks to savings.
Access the full success story.