The past 25 of April we participate in Shop The future of retail to present the conclusions of the II IMEX Retail, a report that measures the Customer Experience in the sector. During it, María Hernanz and Elena Garrido, Director and Project Manager of Customer Experience in Lukkap, analyzed what customers have experienced in the main areas of the retail sector - leisure-home, fashion and food - and established the points in the that you must work to remain competitive.
In this sense, the results reflect that, although there is still a long way to go, within the retail sector the best experience he offers his clients is the leisure-home sector (77,4%), followed by the fashion sector (70%) and the food sector (64%).
Likewise, the retailers that have done the best according to this edition of IMEX Retail have been: Apple, who is ahead of Amazon; Cortefiel, who replaces Massimo Dutti; and the local supermarket Consum, which is ahead of the supermarkets of El Corte Inglés.
IMEX Retail in the media:
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