Coronavirus collides with true digital transformation

Author Lukkap

digital transformation


At the business level, the coronavirus has made us wake up suddenly. Suddenly, we have had to adapt, with little reaction time, to the fact that millions of employees are forced to work remotely. Beyond the economic consequences, which we let be the experts who think, the first repercussion we had to face was the - already hackneyed - teleworking. An issue that many companies have decided to postpone or ignore for a time, but now they have been forced to face and propose solutions.

But, let us start at the beginning. Beyond telecommuting, first of all, we should understand what the difference is between being a digital company and a real one digital transformation

As we can imagine, it is quite remarkable: we can have digital media, train employees, etc., but Until the company adopts / adapts internal policies and processes, a true digital transformation will not occur.

The current situation forces many companies to have had to take last minute measures to solve this reality that they had not previously faced for different reasons.

This moment will surely be the turning point for many companies; proof of this is the amount of tips that are reaching all of us on how to telework, how to concentrate from home, remain efficient, but we must seize the opportunity behind the crisis, not let this situation stop here and, being fully aware - at the stroke of obligation - that we have no choice but to enter it, let's make digital transformation a priority.


3 immediate actions to carry out this digital change:

Thus, once the coronavirus has been mitigated, we trust that many companies will decide to embark on the path towards a real digital transformation. In order to make this change in the best possible way, we indicate below some of the advice from Nancy McKinstry, CEO of Wolters Kluwer:

  • Be in contact with your clients: Sometimes, transformations are carried out in which it is assumed that customers will behave in a certain way without testing it first.
  • Necessary understand the consumer journey to adjust corporate solutions and transformations to it.
  • In the case of B2B businesses, you should know that digital transformation will take time, so it may require an investment of time and money higher than initially planned.


A change that takes into account both the customer and the employee

Likewise, as we have been able to contrast with our methodology, we know that based on journey of the client and the different moments that he lives in the relationship with our company, it will be necessary to propose internal changes, in the employees, processes or policies in order to carry out the true transformation from beginning to end:

  • We will have to work on a complete employee experience model to understand what employees live and feel and what is the journey in our company.
  • Taking this base and, combining it with the results of the customer journey, we will review the strategy to develop the pillars in coherence with all associated processes and policies.
  • We will train leaders, so that they know and can reflect in their behavior all the proposed organizational changes. In other words, go from theory to practice.
  • Likewise, we must develop a concrete plan of action with quick wins and medium and long-term plans to implement the required changes.
  • Finally, we will have to resort to measurement to assess the extent to which customers and employees feel that such changes are a reality on a day-to-day basis.


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