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Are we obsessing over the NPS (Net Promoter Score)?
When in 1993 Fred Reichheld created the NPS (Net Promoter Score) as an indicator that measured customer loyalty and, in turn, tried to explain the growth of companies, surely he did not imagine that now most of them. ..
How does the Data Analytics area work? Method, objectives and benefits for the company
How many times have you read the word Data Analytics? But do you know what it is exactly? What is the goal of a data analytics unit? More and more ...
Covid-19: Data can help us understand "the new world"
If there is one thing we can all agree on, it is that COVID-19 has changed us. But not only in these days of confinement, but in a change in the future. Our way of acting has changed and, most likely, although in the long run ...
Reasons for visiting: do they influence the Customer Experience in Leisure and Home?
Let's think about the last time we had a WOW customer experience in a physical store of a leisure and home retailer, what was it? And most importantly, what made it so special that we remember it? Yes...