In a matter of two months, our lives completely changed. Suddenly, we were confined to home, confident that any measure was little to end the situation caused by the coronavirus. And at that moment when everything changed, when we were able to assimilate that if we did not unite it would be impossible to fight the virus, we start reacting.
We Spaniards come together to applaud our health workers - and all those who are also fighting to reverse this situation - and the brands turned to help us cope with this scenario, in the best possible way.
How have the brands acted?
That is why, from Lukkap, also we want to applaud the 30 best initiatives launched during the first 30 days of the state of alarm. Brands that have wanted to go from words to deeds. Companies that have wanted to do their bit to help their customers, employees and society to come out of it much stronger and more united.
Examples of this are organizations like Movistar o Mayoral, who have offered a free trial to access their products during home confinement; Cabify, Room Mate o Auara, that, given the impossibility of offering the services to their clients, they have offered them free of charge to those who could take advantage of them; Seat, L'Oreal o camper that they have changed the fate of their factories to manufacture health; Inditex, Ikea o Novartis who have used their international capacity to go much further thanks to their health donations to fight the coronavirus, or Bankinter, Endesa o El Corte Ingles who have understood and helped their clients and have provided all the facilities to those who need it most.
Actions that demonstrate how companies have thought from the client to reach the whole society, ceasing to think about his own situation, to think of a whole, so that we can go back to being the same as before, as soon as possible.